
Seattle Reign Partners with Trupanion: A Local Bond
The Seattle Reign FC is turning heads with a fresh new look, as they unveiled a partnership with Trupanion, a local pet insurance company, becoming the new front-of-jersey sponsor. This multi-year agreement marks a significant step for both organizations, blending their community spirit with a shared love for pets and sports. Fans will see the new Trupanion-branded jerseys debut on October 10 at Lumen Field when the Reign takes on Bay FC.
A Community-Centric Collaboration
This collaboration is notable not only for its local roots but also for aligning with progressive values. Trupanion is known for its commitment to pet health, serving over one million pets across multiple regions. Reign’s Chief Business Officer, Maya Mendoza-Exstrom, emphasized how this partnership reflects the strength of the Seattle community, noting, "We’re excited to build something that goes beyond the jersey to inspire fans, uplift women and celebrate the special bond we all share with our pets." Their goal is clear: to foster connections through the love of pets and the spirit of sports.
Transforming Sponsorship Norms in Sports
Trupanion’s entry into sports sponsorship is noteworthy, as it's their debut in this arena. Historically, Trupanion has relied on partnerships with veterinarians to market their services. Margi Tooth, CEO of Trupanion, expressed excitement over merging the emotional experiences of pet ownership with the thrilling enjoyment of sports. This shift into sports sponsorship not only expands their marketing outreach but closely ties them to community engagement, offering fans an opportunity to celebrate both their pets and local sports.
Empowering Women and Supporting Community Initiatives
There’s also a moving aspect to the Reign’s jersey change. Following a commitment from 2022 to 2024 that showcased the Black Future Co-op Fund on their kits, the Reign continues its dedication to community by donating an additional $10,000 to the organization, a move that Trupanion matches. This emphasis on community well-being epitomizes both organizations’ dedication to social equity and empowerment.
A Celebration of Pets and Their Owners
For many of the players, the partnership is especially meaningful. Reign captain Lauren Barnes remarked on the comforting emotional support pets provide. "As someone who has always had pets in my life, I know firsthand the comfort and emotional support they bring," she said. This partnership allows players and fans alike to embrace their love for animals while supporting their local soccer team, creating a sense of unity in the community.
What This Means for Pet Owners and Fans
For pet owners, this partnership bridges the gap between sports fandom and caring for their furry family members. Fans are encouraged to bring their 2025 Reflection or Rise kits to the upcoming match to receive the Trupanion logo at no cost, illustrating a seamless way to merge pet ownership with the excitement of sports. The Reign's commitment to inclusivity and community reflects a trend in sports sponsorships that prioritize local roots and shared values.
Your Takeaway
If you’re a pet owner, this new partnership means more than just a jersey update; it signifies a growing recognition of the bond between sports and our beloved pets. Join fellow fans at Lumen Field to celebrate this innovative partnership that uplifts women and champions pet health. Be a part of the movement that connects joy in sports with the unconditional love of pets!
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